Taxi Top Digital Advertising is one of the fastest growing industries, when you take in to account all the taxi cabs in the world, this a unique opportunity to get any marketing message across to your audience.
It is a reported 50 billion taxi cabs throughout the world, covering every single country from Australia to Canada and each taxi owner operator can profit from this by creating an additional income stream by selling its real estate for advertising agencies to put ads on the taxi roof.
The growth is due to the vast popularity of mobile digital signage, mobile digital signage covers a wealth of possibilities from vans with the entire sides covered with LED screens, to rickshaws pulling trailers with 42” sun bright screens.
Digital signage and the new technologies that are associated with it are creating the demand for unique and different solutions. Digital advertising in any transportation hub is old hat, we use them day in, day out just like an ATM they are a regular part of our working life, by providing passenger information. On the other hand when you enter a department store you are targeted with this “weeks specials”, helping us to make some savings when we get to the checkout, as well as building up loyalty between consumer and supplier.
What makes taxi top digital advertising different? Well not many companies are offering a solution for deploying taxi roof top signs, so any taxi cab owner can demand a higher price for its real estate (the taxi roof) in the first 12 months, and as the other cab owners see the increased growth, they too will get in on the act thus reducing the amount of revenue cab owners can ask for their supply of real estate.