Posts Tagged ‘Taxi Top Digital Signs’
Digital Vehicle signage and advertising is expanding with the help of new technologies, these allow passengers to interact with an in cab advertising screen.
These in cab advertising screens can be built into the headrests or between the two front seats, with this type of interactive headrest the passenger can input their destination and then the cab can be tracked to ensure it is going the fastest possible way, it can also work as GPS locator for dispatch, so rather than sending one cab from the opposite side of the city, the dispatch manager checks the GPS locations nearest to the collection address, saving time, being more efficient and save fuel!
Some in cab screens are fitted with CCTV cameras, these are designed to protect both the passenger and the driver from any potential physical threats.
In the early days there was a down side and that was the software updates, or even updating fresh, new content. Now it is as simple as going online and uploading an image to a website, using wireless and 3G mobile technology, these in cab advertising screens will revolutionise the way people advertise, especially when an estimated 3 billion people per year use taxi’s to commute from offices in major cities throughout the world.
Next we will be seeing taxi top digital advertising a new product we have created consists of 2 stretch screen displays that are mounted on internal mounting frames with anti vibration mounts with a wireless media player between the screens, this will officially be launched on April 20 2010.
Taxi Top Digital Advertising is one of the fastest growing industries, when you take in to account all the taxi cabs in the world, this a unique opportunity to get any marketing message across to your audience.
It is a reported 50 billion taxi cabs throughout the world, covering every single country from Australia to Canada and each taxi owner operator can profit from this by creating an additional income stream by selling its real estate for advertising agencies to put ads on the taxi roof.
The growth is due to the vast popularity of mobile digital signage, mobile digital signage covers a wealth of possibilities from vans with the entire sides covered with LED screens, to rickshaws pulling trailers with 42” sun bright screens.
Digital signage and the new technologies that are associated with it are creating the demand for unique and different solutions. Digital advertising in any transportation hub is old hat, we use them day in, day out just like an ATM they are a regular part of our working life, by providing passenger information. On the other hand when you enter a department store you are targeted with this “weeks specials”, helping us to make some savings when we get to the checkout, as well as building up loyalty between consumer and supplier.
What makes taxi top digital advertising different? Well not many companies are offering a solution for deploying taxi roof top signs, so any taxi cab owner can demand a higher price for its real estate (the taxi roof) in the first 12 months, and as the other cab owners see the increased growth, they too will get in on the act thus reducing the amount of revenue cab owners can ask for their supply of real estate.
Over many years taxi cabs have used different mediums to advertise third party ads to their passengers as well as pedestrians who see the cabs on a day to day basis.
Taxi cabs throughout the world are used by millions of people, they are seen by many more people, so some entrepreneur owners realised they had a way of offering an advertising solution to the masses, using some real advertising “real estate” that was otherwise a wasted opportunity.
So we will look at the most relevant advertising methods used to create an extra income stream for the cab companies.
Taxi’s internal signs.
When you hail a cab and enter into the rear section you enter an area that can be a marketing professionals dream, from here you exposed to advertising in multiple types of methods from business cards placed in front of each passengers seat to digital signage headrests.
Digital signage headrests come in two formats, the first being standard electronic headrests and the second being interactive, let us look as these more closely.
Before the electronic boom, print ruled the advertising world and here taxi cabs were paid to put business cards and flyers into the rear passenger compartment of their cab, so if a passenger was interested in the product or service they would take the card or flyer with them and the driver would replace it before he picked up his next faire.
Standard digital signage headrests – these fit into the front seats and can have either an inbuilt media player or an external player were the content is stored, this is looped and can include video, images and even audio.
Interactive digital signage headrests – these also fit into the front seats but these encourage the passenger to interactive, by selecting categories they are particularly interested in. For example if a visitor is being taken from the airport to their hotel and are considering what to do whilst in New York, they could check out what is on at the theatres and decide on which show to see whilst on their journey to their accommodation. This can enhance the passenger’s experience that would otherwise be a “normal” journey.
Making it a win-win situation as the taxi companies get paid for using their “real estate” and the advertising agencies have a real opportunity to promote third party ads.
Taxi Top Digital Advertising – without compromise.
“Manufactured in the UK – supported throughout the World”.
From the very first day that a cab had a sign on it’s roof, this caught the attention of potential customers, people could see if the cab was available for hire or not at a glance, so if the taxi sign was lit it was available if the light was off, the driver was either off duty or taking a faire. Now let us look at the new options out there.
Taxi’s external ads.
These range from printing large signs these decals are adhered to the cab and cover the cabs sides (mainly the doors) as this is what passengers and pedestrians see most.
Roof top signs – these started life as a printed sign that is then mounted in to a vinyl or polycarbonate mounting frame that is attached to the roof of the cab, when the ad needs changing, the housing would be removed and the print replaced with a new more updated ad, it would be re-assembled and the cab is good to go.
Taxi Cab Topper – these can utilise new technology, such as stretch screen displays, that are mounted in a special protective enclosure, this case provides all the internal electronics with protection from the weather to children throwing snow balls at the screens.
These taxi cab digital signage enclosures accommodate two screens up to 32” in a 17:6 screen ratio in a back to back position, a solid state media player is stored between the screens and mounted on anti vibration mounts, these absorb all the knocks and bangs from the streets of New York.
The media player stores the content on them and can be updated wirelessly through 3G and GPS networks. The images are static when the vehicle is moving and video plays when the vehicle is stopped.
Now this is being viewed as the next level of digital signage and is a marketing departments opportunity of the decade. As the ad agency can sell ad slots on the signage whilst paying the taxi companies to let their roof space.
Taxi Top Digital Signs – without compromise.
Manufactured in the UK – supported throughout the World.