Posts Tagged ‘taxi signage’
Taxi signage varies in so many ways, using a taxi media advertising enclosure could save you a lot of time and money, just image you have spent 9 hours creating some fantastic content for your mobile digital signage solution to find that the screens have been smashed or even worse, stolen. This would certainly make you question why you ever bothered.
But the reason you bothered, is so that your cabs are set apart from your competitors, this drives your perceived value as is appears that the owner operator is investing in the new technology and everyone one to be involved with that. Let me just point out one scenario:
2 taxi cabs turn up, one is brand new, with shinny paint work and a smart, polite driver, the cab turns up, it is battered and rusty and you are greeted with, “where you going?” Which one would you take? I for one would take the first one even without asking a price!
This can also be said for the different types of advertising that is used in and on top of cabs, I for one know that when I have had a good experience I tell lots of people as when I have a bad one, now on a recent visit to Holland, I caught a cab from Schipol airport to my hotel, in the rear of the cab, interactive screens were in the headrest and you could even select local restaurants by entering your postal code of the hotel, perfect for me as I had no dinner reservation and it was getting late. I asked the driver about the headrests and he told me that his referral business had increased by 20% since the interactive digital signage headrests had been installed, over a period of 3 months. I for one have his number in my mobile phone for my next visit to Holland.
Digital Vehicle signage and advertising is expanding with the help of new technologies, these allow passengers to interact with an in cab advertising screen.
These in cab advertising screens can be built into the headrests or between the two front seats, with this type of interactive headrest the passenger can input their destination and then the cab can be tracked to ensure it is going the fastest possible way, it can also work as GPS locator for dispatch, so rather than sending one cab from the opposite side of the city, the dispatch manager checks the GPS locations nearest to the collection address, saving time, being more efficient and save fuel!
Some in cab screens are fitted with CCTV cameras, these are designed to protect both the passenger and the driver from any potential physical threats.
In the early days there was a down side and that was the software updates, or even updating fresh, new content. Now it is as simple as going online and uploading an image to a website, using wireless and 3G mobile technology, these in cab advertising screens will revolutionise the way people advertise, especially when an estimated 3 billion people per year use taxi’s to commute from offices in major cities throughout the world.
Next we will be seeing taxi top digital advertising a new product we have created consists of 2 stretch screen displays that are mounted on internal mounting frames with anti vibration mounts with a wireless media player between the screens, this will officially be launched on April 20 2010.
Taxi Top Digital Advertising is one of the fastest growing industries, when you take in to account all the taxi cabs in the world, this a unique opportunity to get any marketing message across to your audience.
It is a reported 50 billion taxi cabs throughout the world, covering every single country from Australia to Canada and each taxi owner operator can profit from this by creating an additional income stream by selling its real estate for advertising agencies to put ads on the taxi roof.
The growth is due to the vast popularity of mobile digital signage, mobile digital signage covers a wealth of possibilities from vans with the entire sides covered with LED screens, to rickshaws pulling trailers with 42” sun bright screens.
Digital signage and the new technologies that are associated with it are creating the demand for unique and different solutions. Digital advertising in any transportation hub is old hat, we use them day in, day out just like an ATM they are a regular part of our working life, by providing passenger information. On the other hand when you enter a department store you are targeted with this “weeks specials”, helping us to make some savings when we get to the checkout, as well as building up loyalty between consumer and supplier.
What makes taxi top digital advertising different? Well not many companies are offering a solution for deploying taxi roof top signs, so any taxi cab owner can demand a higher price for its real estate (the taxi roof) in the first 12 months, and as the other cab owners see the increased growth, they too will get in on the act thus reducing the amount of revenue cab owners can ask for their supply of real estate.