Posts Tagged ‘mobile dynamic signage’
Taxi signage varies in so many ways, using a taxi media advertising enclosure could save you a lot of time and money, just image you have spent 9 hours creating some fantastic content for your mobile digital signage solution to find that the screens have been smashed or even worse, stolen. This would certainly make you question why you ever bothered.
But the reason you bothered, is so that your cabs are set apart from your competitors, this drives your perceived value as is appears that the owner operator is investing in the new technology and everyone one to be involved with that. Let me just point out one scenario:
2 taxi cabs turn up, one is brand new, with shinny paint work and a smart, polite driver, the cab turns up, it is battered and rusty and you are greeted with, “where you going?” Which one would you take? I for one would take the first one even without asking a price!
This can also be said for the different types of advertising that is used in and on top of cabs, I for one know that when I have had a good experience I tell lots of people as when I have a bad one, now on a recent visit to Holland, I caught a cab from Schipol airport to my hotel, in the rear of the cab, interactive screens were in the headrest and you could even select local restaurants by entering your postal code of the hotel, perfect for me as I had no dinner reservation and it was getting late. I asked the driver about the headrests and he told me that his referral business had increased by 20% since the interactive digital signage headrests had been installed, over a period of 3 months. I for one have his number in my mobile phone for my next visit to Holland.