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Taxi digital advertising – the overlooked marketing avenue.
Taxi digital advertising market is said to be worth an estimated $10 million dollars, would you not look into it? This is why taxi top digital advertising is growing and growing fast.
Let us strip the misconceptions of taxi digital advertising.
Some people think that putting small screens on the top of a tax cab is futile, however this proves how narrow minded they really are and missing out and at the same time missing out on a million dollar industry.
Taxi top digital advertising is perfect for advertising during the day, as these units have sun bright screens so the LCD displays are visible, now here comes the clever part. The screen are not small but are specialized stretch screens either 29” or 38” these are designed to display static digital advertising campaigns when the vehicle is moving and then displays a video when the taxi cab is stationary. Now the later is why this digital signage solution is working well as these cabs are used throughout the day and during peak times such as in rush hour, during these times whilst people are on their way to and from work they are open the high definition images on this advertising medium.
The return on investment is fast, as companies will be knocking down your door to advertise their business on this type of solution. Now the taxi digital advertising solutions do not stop there, as the roof mounted solutions can be synchronized with in cab digital advertising.
In taxi digital advertising.
These are commercial grade screens that are either in the head rests or in the center of the cab depending on the size of screen used. The media player is built into the LCD display and depending upon the budget these can be updated using a 3G solution.
Now imagine a passenger in the rear of your cab on a 30 minute transit to their hotel, imagine the ads that could be marketed to them? Hotels and restaurants could pay a premium to advertise their businesses in geo targeted marketing.
Not forgetting the pedestrians who see the external cab digital advertising, this is a win win situation for advertisers.
Dismissing taxi digital advertising is as bad as saying to Henry Ford that the car would not catch on.