Archive for the ‘Hardware’ Category
Taxi digital advertising – the overlooked marketing avenue.
Taxi digital advertising market is said to be worth an estimated $10 million dollars, would you not look into it? This is why taxi top digital advertising is growing and growing fast.
Let us strip the misconceptions of taxi digital advertising.
Some people think that putting small screens on the top of a tax cab is futile, however this proves how narrow minded they really are and missing out and at the same time missing out on a million dollar industry.
Taxi top digital advertising is perfect for advertising during the day, as these units have sun bright screens so the LCD displays are visible, now here comes the clever part. The screen are not small but are specialized stretch screens either 29” or 38” these are designed to display static digital advertising campaigns when the vehicle is moving and then displays a video when the taxi cab is stationary. Now the later is why this digital signage solution is working well as these cabs are used throughout the day and during peak times such as in rush hour, during these times whilst people are on their way to and from work they are open the high definition images on this advertising medium.
The return on investment is fast, as companies will be knocking down your door to advertise their business on this type of solution. Now the taxi digital advertising solutions do not stop there, as the roof mounted solutions can be synchronized with in cab digital advertising.
In taxi digital advertising.
These are commercial grade screens that are either in the head rests or in the center of the cab depending on the size of screen used. The media player is built into the LCD display and depending upon the budget these can be updated using a 3G solution.
Now imagine a passenger in the rear of your cab on a 30 minute transit to their hotel, imagine the ads that could be marketed to them? Hotels and restaurants could pay a premium to advertise their businesses in geo targeted marketing.
Not forgetting the pedestrians who see the external cab digital advertising, this is a win win situation for advertisers.
Dismissing taxi digital advertising is as bad as saying to Henry Ford that the car would not catch on.
LCD Enclosure Global Limited manufacture digital signage enclosures as well as solutions for taxi digital advertising.
3G taxi cab digital signage
Taxi cab digital signage is developing so much, that now there is a 3G solution for advertising to customers in the back of your cab as you drive them to their destination.
How does it work, I hear you ask, it works on the 3G network that most cell phones work on, using this technology to connect using wireless technology to the taxi cab digital signage hardware inside the cab and updating content as the cab is moving. This can be used to highlight hotels and restaurants in the geographical area the cab is currently in, so if a fare has not booked a hotel hotels could advertise their available rooms, likewise if the fare has not eaten he can see which restaurants are near by and even book a table whilst in the cab, getting a SMS message confirmation for their table.
What do you need to run 3G taxi cab digital signage?
Simply put a screen in the passenger area in the cab with a 3G media player in the cab and connect them together, now the configuration of the system will take place at the head office, so at the end of a shift and the cabs return to the depot, the vehicles can have the hardware installed.
The control centre broadcasts updates to the taxi cab digital signage hardware whilst they are out with fares using the office internet connection and connects with the 3G modem/media player, this stores the ads locally on a hard drive and can play videos, images and flash using WIFI technology.
This solution is currently being deployed in both taxi cab companies and buses, allowing the business owners to profit from the solution.
How do you profit sign taxi cab digital signage?
Taxi cab digital signage is in high demand, so the easiest way is to approach an advertising agency as up to 70% of their revenue comes from digital signage solutions. So they will be open to using anything associated with mobile digital signage.
For example the hardware may cost $1,499 per cab depending on what you wish to achieve, however image if you sold 100 ad spots at $50 per month, (bearing in mind the hard drive can store up to 900 x 3 minute ads!) The first months revenue form one cab would be $50 x 100 ads =$5,000 minus the initial investment off $1499 makes a profit for the first month of $3,500 per cab. Then let us do the maths for the following 11 months for a total year. Every successive month will make $5,000 profit per cab, times that by 11 months equals $55,000 plus the initial profit of $3,500 makes a total profit of $58,500 for an initial investment of $1499.
This is a residual income that the ad agencies will pay you for using your hardware, they will even provide the content for you to upload.
Digital signage is not limited to taxi cabs, we also manufacture LCD enclosures, this range of LCD enclosure is supplied throughout the world as well as 3G taxi cab digital signage.
Taxi cab owner operators can earn an extra income by advertising local businesses to pairs in their cab with minimum investment.
Everyone is always looking to maximise their earnings, taxi cab owners are no different. Using digital signage technology a cab owner can now offer advertising opportunities for local businesses for a small investment that has a fast and very profitable return on its investment.
The main advantage is that the solution needs no technical knowledge, as the advertisers will supplier all the content for the ads, now all an owner had to do is to get a digital signage headrest, these are available in a range of sizes but let us look at the entry level units first.
A basic 7” advertising headrest has an LCD screen with a media player built into the headrest, now to add the content for advertising all anyone has to do is copy the files your advertisers gave you onto a flash drive and insert the storage device into the headrest and this will update the ads.
Right, here is the maths, the headrests are available for around $400, but remember these headrests can hold up to 100 three minute adverts and you can charge $100 per month per advert, now imagine how much you would earn per month.
Month one would generate $10,000 (100 advertisers each paying $100 per month) minus the cost of the headrest $400 gives a profit in the first month of $9,600, then the following months are all profit. Over a year the potential is there to generate an extra $119,400 for an initial investment of $400.
This is not the end of it, with the high end 3G taxi headrests, these offer additional features such as sending discount vouchers to your cell phone, as well as using GPS to pinpoint your location and surrounding advertisers, making it ideal for any major city taxi company when lots of visitors come through the city.
No a 3G digital advertising headrest will cost in the region of $799, but these will store up to 150 advertisers and they can upgrade their own content through the 3G network so the taxi cab owner does not have to do anything. They can also pay an additional cost for being “featured” on the GPS map routing giving them maximum coverage on the advertising system.
Using the 3G taxi headrest you could boost your extra income depending on your location, charging more for a city location. The potential is to earn an extra $179,000 per year for a minimal investment whilst at the same time being seen by your passengers as providing a valuable service.
Who in this would could turn an extra $100,000 per year down for very little effort and expense, I for one would certainly see how many advertising spots I could sell to local businesses before I committed to purchasing the hardware, but the hardware is out there and developing every day. A couple of cab owners could get together and offer a deal to local businesses creating their own in cab advertising network, the more people that can see the adds, the more you can charge!
As well as headrests, they also offer a range of outdoor LCD enclosure for protecting outdoor advertising systems and monitor enclosure for factory information systems.
Everyone is taking about the new buzz in digital signage, this being taxi cab digital signage. Now it is going cellular.
One main issue with in cab digital signage has been the updating of content, the only options on the market was to either have a standard advertising head rest that you could update using a USB drive or a very expensive external wireless media player connected to the headrest, this would be updated when all the cabs were back at the depot. Now this has proven to be the reason why this technology has not boomed, but now there is a solution – a 3G headrest.
Now there is one solution out there that offers a host of advertising opportunities from displaying a route from your location to your destination with local advertising en-route in the headrest to downloading discount coupons to your cell phone – read on to discover more.
3D Taxi Advertising Head Rest.
The headrest comes in two sizes either a 7” or 8” screen both have an interactive touch screen and the unit has a built in speaker, as previously the media player is built into the head rest.
All you need for the updates is a 3G flash drive that connects to the headrest and then you log in to the FTP server to download new content over the 3G network, the update is completed in less than 30 minutes with speeds of 1-3 Mbps.
So when a driver knows he is on a long solo trip to collect a passenger they can update the content, for example if they are going to collect someone from the airport.
Bluetooth Coupons to your cell phone!
Not only are the running on 3G, you can also send discount coupons to your mobile phone – sounds impossible? Not really with the technology at hand.
Here is the scenario, you are sat in the back of a cab and being taken to your hotel, you are hungry and you have been travelling for 6 hours then you see an advert for a steak restaurant. You touch the screen to start the video here you see all the tempting food from the menu including appetisers to deserts and then on the next layer down you see an icon for “discount voucher”, you touch the icon it then takes you to a third layer to “download the coupon” via Bluetooth, you then get your mobile phone out and connect to the device and when the blue bar is full no the download your mobile phone has a voucher on it, all you have to do know is tell the driver to take you to the restaurant.
GPS locator with local advertisements.
Intelligent vehicle GPS navigation system now with a twist! This module in the head rest allows the allows the passenger to see exactly where they are on the GPS route tot heir destination, the system then uses GPS to highlight advertisements along the route as well as scrolling text.
We provide a range of solutions from LCD enclosure for outdoor digital signage to taxi top digital signage.
Over many years taxi cabs have used different mediums to advertise third party ads to their passengers as well as pedestrians who see the cabs on a day to day basis.
Taxi cabs throughout the world are used by millions of people, they are seen by many more people, so some entrepreneur owners realised they had a way of offering an advertising solution to the masses, using some real advertising “real estate” that was otherwise a wasted opportunity.
So we will look at the most relevant advertising methods used to create an extra income stream for the cab companies.
Taxi’s internal signs.
When you hail a cab and enter into the rear section you enter an area that can be a marketing professionals dream, from here you exposed to advertising in multiple types of methods from business cards placed in front of each passengers seat to digital signage headrests.
Digital signage headrests come in two formats, the first being standard electronic headrests and the second being interactive, let us look as these more closely.
Before the electronic boom, print ruled the advertising world and here taxi cabs were paid to put business cards and flyers into the rear passenger compartment of their cab, so if a passenger was interested in the product or service they would take the card or flyer with them and the driver would replace it before he picked up his next faire.
Standard digital signage headrests – these fit into the front seats and can have either an inbuilt media player or an external player were the content is stored, this is looped and can include video, images and even audio.
Interactive digital signage headrests – these also fit into the front seats but these encourage the passenger to interactive, by selecting categories they are particularly interested in. For example if a visitor is being taken from the airport to their hotel and are considering what to do whilst in New York, they could check out what is on at the theatres and decide on which show to see whilst on their journey to their accommodation. This can enhance the passenger’s experience that would otherwise be a “normal” journey.
Making it a win-win situation as the taxi companies get paid for using their “real estate” and the advertising agencies have a real opportunity to promote third party ads.
Taxi Top Digital Advertising – without compromise.
“Manufactured in the UK – supported throughout the World”.