Archive for September, 2010
Taxi cab owner operators can earn an extra income by advertising local businesses to pairs in their cab with minimum investment.
Everyone is always looking to maximise their earnings, taxi cab owners are no different. Using digital signage technology a cab owner can now offer advertising opportunities for local businesses for a small investment that has a fast and very profitable return on its investment.
The main advantage is that the solution needs no technical knowledge, as the advertisers will supplier all the content for the ads, now all an owner had to do is to get a digital signage headrest, these are available in a range of sizes but let us look at the entry level units first.
A basic 7” advertising headrest has an LCD screen with a media player built into the headrest, now to add the content for advertising all anyone has to do is copy the files your advertisers gave you onto a flash drive and insert the storage device into the headrest and this will update the ads.
Right, here is the maths, the headrests are available for around $400, but remember these headrests can hold up to 100 three minute adverts and you can charge $100 per month per advert, now imagine how much you would earn per month.
Month one would generate $10,000 (100 advertisers each paying $100 per month) minus the cost of the headrest $400 gives a profit in the first month of $9,600, then the following months are all profit. Over a year the potential is there to generate an extra $119,400 for an initial investment of $400.
This is not the end of it, with the high end 3G taxi headrests, these offer additional features such as sending discount vouchers to your cell phone, as well as using GPS to pinpoint your location and surrounding advertisers, making it ideal for any major city taxi company when lots of visitors come through the city.
No a 3G digital advertising headrest will cost in the region of $799, but these will store up to 150 advertisers and they can upgrade their own content through the 3G network so the taxi cab owner does not have to do anything. They can also pay an additional cost for being “featured” on the GPS map routing giving them maximum coverage on the advertising system.
Using the 3G taxi headrest you could boost your extra income depending on your location, charging more for a city location. The potential is to earn an extra $179,000 per year for a minimal investment whilst at the same time being seen by your passengers as providing a valuable service.
Who in this would could turn an extra $100,000 per year down for very little effort and expense, I for one would certainly see how many advertising spots I could sell to local businesses before I committed to purchasing the hardware, but the hardware is out there and developing every day. A couple of cab owners could get together and offer a deal to local businesses creating their own in cab advertising network, the more people that can see the adds, the more you can charge!
As well as headrests, they also offer a range of outdoor LCD enclosure for protecting outdoor advertising systems and monitor enclosure for factory information systems.
Everyone is taking about the new buzz in digital signage, this being taxi cab digital signage. Now it is going cellular.
One main issue with in cab digital signage has been the updating of content, the only options on the market was to either have a standard advertising head rest that you could update using a USB drive or a very expensive external wireless media player connected to the headrest, this would be updated when all the cabs were back at the depot. Now this has proven to be the reason why this technology has not boomed, but now there is a solution – a 3G headrest.
Now there is one solution out there that offers a host of advertising opportunities from displaying a route from your location to your destination with local advertising en-route in the headrest to downloading discount coupons to your cell phone – read on to discover more.
3D Taxi Advertising Head Rest.
The headrest comes in two sizes either a 7” or 8” screen both have an interactive touch screen and the unit has a built in speaker, as previously the media player is built into the head rest.
All you need for the updates is a 3G flash drive that connects to the headrest and then you log in to the FTP server to download new content over the 3G network, the update is completed in less than 30 minutes with speeds of 1-3 Mbps.
So when a driver knows he is on a long solo trip to collect a passenger they can update the content, for example if they are going to collect someone from the airport.
Bluetooth Coupons to your cell phone!
Not only are the running on 3G, you can also send discount coupons to your mobile phone – sounds impossible? Not really with the technology at hand.
Here is the scenario, you are sat in the back of a cab and being taken to your hotel, you are hungry and you have been travelling for 6 hours then you see an advert for a steak restaurant. You touch the screen to start the video here you see all the tempting food from the menu including appetisers to deserts and then on the next layer down you see an icon for “discount voucher”, you touch the icon it then takes you to a third layer to “download the coupon” via Bluetooth, you then get your mobile phone out and connect to the device and when the blue bar is full no the download your mobile phone has a voucher on it, all you have to do know is tell the driver to take you to the restaurant.
GPS locator with local advertisements.
Intelligent vehicle GPS navigation system now with a twist! This module in the head rest allows the allows the passenger to see exactly where they are on the GPS route tot heir destination, the system then uses GPS to highlight advertisements along the route as well as scrolling text.
We provide a range of solutions from LCD enclosure for outdoor digital signage to taxi top digital signage.